Developer · 45 days
First sale after 45 days.
Two properties at Kettelerstraße – new build and existing portfolio marketed in parallel. First notarized sale after 45 days.
Starting point
Aurelion Immobilien launched a mix of 5 new-build and 6 existing units in Alzenau at the same location. Challenge: address two very different buyer profiles (owner-occupiers for new build, investors for existing stock) in parallel without cannibalization.
Our approach
Two separate funnels with their own landing pages, visuals and ad-sets per property. Heat-pump and energy-efficiency arguments for new-build buyers, yield calculators and tenant history for investors. Cross-selling in the consultation call.
Result
First notarized sale after 45 days – new-build unit to a young family from the surrounding area. Eight further reservations in the pipeline by day 60.